RUBEDO

RUBEDO is an art consultancy aimed at promoting collecting and the cross-pollination of fields through contemporary art collaborations. The name borrows its meaning from the last step in alchemy, called ‘reddening’, where all elements finally become one transmuting into gold or, more broadly, the magnum opus. Similarly, Rubedo aims to draw from each individual’s needs and desires to transform them into their highest form, using contemporary art as the ultimate alchemical fire.